You are currently browsing the monthly archive for June, 2009.
It’s been roughly a calendar year since we started using social media channels here at Parliament. Our strategy around using these platforms will be more clearly defined going forward, but our rationale in using them originally were based around two basic ideas:
1) Linking up with one of Parliament’s primary objectives: to promote public understanding of the work and role of Parliament through the provision of information and access, by
- Informing – ensuring that the public is well-informed about the work and role of Parliament
- Promoting – ensuring that the public values Parliament as an institution
- Listening – engaging the public in ways that reflect their interests
And,
2) Reaching out to people and communities that wouldn’t be visiting the Parliament website.
Evaluation
I realise that stats only tell part of the story, and information on public and internal feedback and traffic back is important. I could write a whole post on the public and internal reaction to us using these tools, but this one is just about the stats. In summary, generally public feedback has been good! And internal departments are now actively looking to use these channels, especially YouTube, Flickr and Twitter.
YouTube
- www.youtube.com/UKParliament
- 47 videos on the channel – started posting videos May 2008
- Approx views across all videos: 224,000 (this is views on YouTube, on our site, or other sites where it’s been embedded)
- Channel views: 67,000+
- Subscribers: 477
Flickr
www.flickr.com/photos/uk_parliament
- 179,430 views since summer 2008
- Recently we’ve been averaging approx 1000 views per day
- 78% of these views come from users searching on Flickr.com; 13% from Google; 3% from Parliament.uk
- Our most popular image is of the Speaker’s Table
- www.twitter.com/ukparliament
- Regular updates began June 2008
- Followers: 8600
- Updates 1127
- Clickthrough on links (according to bit.ly) is usually over 200. With 519 clickthroughs the highest so far. The stats for any of our bit.ly links can be accessed by copying and pasting the bit.ly URL into a browser window, then adding ‘+’.
www.facebook.com/pages/London-United-Kingdom/UK-Parliament/16553417732
Launched June 2008 – 739 fans
We’re starting to do more with our Facebook page, ie, updating it regularly. And it would be good to look at the possibility of developing apps like Number 10 have.
FriendFeed
http://friendfeed.com/ukparliament
Launched August 2008, aggregating all our social media content, and stories from our news area – 284 subscribers.
UK Parliament Google Profile
www.google.com/profiles/ukparliament
Our Google Profile links off to the main areas of the Parliament website and our social media content. Stats are only available for the last 30 days:
Impressions 12438; 1958 Views
Parliament Labs blog
- http://parliamentlabs.wordpress.com/
- 10,000+ views since launching September 2008
- 312 views in one day – for our improving Hansard post – is our busiest day so far.
- 52 posts
- 84 comments from members of the public and Web Centre staff across all posts.
Users of Hansard on the parliamentary website often comment on the need to improve its presentation. Recently the web team has been working with members of the Hansard team and PICT (Parliament’s ICT department) to improve our Hansard pages.
The fruits of our labour can be viewed on our Hansard Beta site.
What have we done?
Development work is being done in phases.
The first phase consists of:
- better layout, with improved content list, font size etc
- better chunking of content – so that you can view/print a whole debate and without having to click on the continue button
- better structure – while this won’t be visible to users, it will help Parliament make further improvements more easily
This release is just the first step. We want to be able to make better use of this content so that it can be repackaged throughout the website. To do this we are working with Hansard and Parliamentary ICT department to improve the code.
Lots more to do
A Hansard project is underway looking at all the tools used to create the paper copy of Hansard; we hope the improvements made to the production of Hansard will make it easier for the web team and other websites to reuse this amazingly rich content.
This is only the start; next we want to focus on Hansard by Member, so that each MP or Lords contributions can be easily found, followed and reused.
We would love to hear what you think about the new Hansard pages. Email webmaster@parliament.uk or comment on this post.
